Tracey at her desk, meeting with a client, with her laptop and notebook

Guided by experience, grounded in heart

About

Handwritten text that reads I'm Tracey Lock

Business Owner
Business Coach
Speaker
Facilitator

I’ve built and scaled a service-based business, and now I help others do the same in a way that feels aligned, structured, and sustainable.

Tracey sitting on a couch, smiling and wearing a black blazer and white t-shirt

But, success isn’t just about growth – it’s about creating a business that supports your time, capacity and priorities outside of work.

Mum
Wife
Daughter
Friend

I get it, I’ve been where you are

I know what it feels like to be a business owner with big goals but not enough hours. Wearing too many hats. Working too many late nights.

Building something you’re proud of, while quietly wondering if it’s all going to come crashing down.

Tracey sitting on the ground working with her laptop on the couch, with greenery in the foreground of the shot

A business should support your life, not consume it

After running a successful Virtual Assistant agency, I now coach service providers to grow and lead with intention, heart, and confidence – not overwhelm and anxiety. I keep things simple, practical, and proven, so you can step out of survival mode and into leadership with clarity and direction.

My why is simple

I believe business owners should be able to grow profitable, sustainable businesses without sacrificing their wellbeing or family life.

This is how I show up

HONEST
APPROACHABLE
CLEAR
SUPPORTIVE

Tracey sitting on a chair, wearing a pink dress in a white studio setting

Let’s get you feeling calm, clear, and in control

If you’re ready to make that shift, I’d love to work with you. Book a call and let’s talk about where you’re at, where you want to go, and what support will look like for you.